Advertising and promotion

Site’s promotion on the Internet is a modern, fast and budgetary option for attracting customers and increasing the company's sales.

Advertising and promotion advantages:

1. The traffic growth. Thanks to the site promotion you can increase the target audience’s traffic, and this will lead to a high conversion of potential customers to real customers.
2. The sales growth. The effectiveness of website promotion is explained by the fact that only the target audience is attracted — users who are already interested in goods and services. The sales number increases, because the site will be visited only by targeted visitors directly interested in the offered goods and services. In addition, if the site has a nice design, convenient navigation and useful, quality content — an endless sales flow is assured.

SEO — website promotion in Google organic search, the main purpose of which is the growth of targeted traffic from search engines to the site. The process of such promotion takes at least a few months.

Contextual advertising is a rapidly developing Internet advertising form, through which you can place text or image ads in the Google and Yandex search engine, and on partner sites. It allows you to appear on the search’s first page immediately after the setting, which usually takes several days.

SMM — a set of promotional measures in social media for increasing traffic and interest in brands, products and services of the company through the advertisements display.

With its help, you can solve virtually any task of a new brand, product and service, except for promotion in the search engines.

What to choose: SMM, SEO or contextual advertising?

To make the right decision in this matter, it is necessary to understand where users are looking for similar goods and services.

1. In case it is Google and Yandex search engines, it will be reasonable to invest in context, and only then think about marketing in social media (as an additional method of attracting the target audience).
2. If there is no demand in the search engines for your products and services, you will not be able to set up contextual advertising, because there is no search for the necessary keywords. Therefore, in the first place, you should pay attention to promotion in social media. Using SMM on a modest budget, you can tell a fairly broad target audience about specific products, brands, events.

Leave a request on our website, and our manager will help you to choose the optimal promotion strategy for your business.